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Press Releases
Posted by: Paul Burchfield Date: February 06, 2000 at 15:53:15
In Reply to: Re: Mattel's troubles are their own by E. Wayne Grogan of 11492


The purpose of a press release is to get the attention of the press. Press releases have to give the highlights of the message you want to convey. They can't be too long or involved. If someone from the press is interested, they'll contact the company for additional information. I'm sure that the press release talked about Family Tree Maker because that one is the one most likely to be recognized. There's nothing to read into the fact that UFT wasn't mentioned (Family Origins wasn't either).

Paul Burchfield, Technical Support
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