Re: Stemp origins - no surprises
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In reply to:
Re: Stemp origins - no surprises
Fiona Ruminski 4/12/07
Hi Fiona,
I'm glad that someone has found this information of interest.
Mosaic UK is the latest version of the Mosaic classification (there are also versions for Australia and the Netherlands now), which classifies people into various social types according to the social characteristics of the neighbourhoods in which they live. It was developed as a marketing research tool, and is used here by social scientists as one of a number of social classification systems to shed more light on the characteristics of people with a particular surname. It covers the whole of the United Kingdom. It's quite reputable, and is used in Scottish Household Survey, for example. Social types range from "Urban Establishment", with the sub-types "Professional Elites", "Captains of Industry", "Manicured Hideaways", "Grey Affluence", "Leafy Fringes", etc.
I'll leave you to work out where the "white van culture" Stemps fit into the social order!
More info on the Mosaic classification system from the Spatial-literacy.org webpages:
Mosaic is a classification designed to describe typical characteristics of local neighbourhoods. Each postcode is classified into one of 61 different types, each of which has a description of the typical type of person living at that location, based on the demographic and economic characteristics of the area and taking into account things like shopping habits, culture and lifestyles.
From Experian's website:
"Mosaic UK is the latest version of Experian's market-leading consumer segmentation product. It classifies all 24 million UK households into 11 groups, 61 types and 243 segments, and is updated each year.
A development team of over 30 staff took over two years to build Mosaic UK. The result is a classification that paints a rich picture of UK consumers in terms of their socio-demographics, lifestyles, culture and behaviour, providing the most accurate and comprehensive view of UK society at the start of the 21st century."