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Home: Regional: U.S. States: New Hampshire: Rockingham County

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Re: Ownership of
Posted by: Dick Marston Date: March 28, 2001 at 16:44:01
In Reply to: Re: Thank You Mr. Marston for telling us by melissa of 638

Thanks, Melissa. I thought I would clarify who owns whom in the interest of accuracy. A company called Banner Blue was started in 1984 or earlier. The following is copied from Genforum's "About Us" page which you can access by clicking on the button below. I have edited it to remove the hype in order to emphasize the chain of events or time line to the present:

"In late 1994, Banner Blue acquired Automated Archives, Inc., .... The two companies joined forces... Automated maintains its location in Provo, Utah.

"In May 1995, Broderbund Software, Inc. acquired Banner Blue Software.... Also during this time, Banner Blue made its first move into the Internet arena, creating, a companion Web site for Family Tree Maker software. Banner Blue soon became the genealogy content provider for
Yahoo! and Excite.

"In June of 1998, Broderbund's access to major retail distribution chains helped propel Family Tree Maker sales past the point of 2 million copies...

"Then, in August [1998], Broderbund Software, Inc. was purchased by The Learning Company, Inc., headquartered in Cambridge, Massachusetts ...

"In May of 1999, The Learning Company was purchased by Mattel, Incorporated.

"In the fall of 1999, A&E Television Networks, Hearst New Media and Technology, The Learning Company, Thomas H. Lee Company, and Weston Presidio announced a joint partnership to back a brand-new company -, LLC."


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