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Today my cousin called because a cousin in our family had received a solicitation through snail mail for <family name here> 2002 YEARBOOK. He gave me the address where to send the money: 1181 S Parker Rd, Ste 105, Denver, CO 80231-2152, 1-800-555-4094. A quick search of the address in GOOGLE told the story of a genealogy scam that some claim has moved from Bath, Ohio (an old Halbert's scandal), now westward.
Some aspects that I found on the web and/or told to me by my cousin associate this address with: fake use of the names Maxwell and Christina <your surname here>; <your surname here> 2002 Family Yearbook; 1-800-555-4094; email@example.com; "Three Centuries of <your surname here>; "Mountain West News Service (801)255-4238"; "Mountain Pacific News Service, Inc., 250 Coolidge St., Midvale, UT 84047"; "Russell Robison, Ed."; "The Family News 801-255-4235"; "Tina Macmaster, President, Family News"; "http://www.usigs.org/signal/00-04-1.htm"; "http://www.blacksheep.rootsweb.com/morphcorp.htm"; "http://www.newsherald.com/articles/2000/04/16/tp041600.htm"; and numerous family genealogical websites where this postal address comes up with neutral or negative comments. More negative than neutral.
I think people should be careful and really check this out before they send money for the <your surname here> 2002 FAMILY YEARBOOK.